Privacy policy.
This Privacy Policy explains how CHUM ("we", "our", or "us") collects, uses, and shares your personal information when you visit or make a purchase from chumfordogs.com (the "Site") or otherwise interact with us (collectively, the "Services"). "You" refers to anyone using our Services, including customers, visitors, or other individuals whose information we collect.
By using our Services, you agree to the terms of this Privacy Policy. If you do not agree, please do not use the Services.
Updates to This Policy
We may update this Privacy Policy periodically to reflect changes in our practices, services, or for legal reasons. We’ll post any updates on this page with a revised “Last updated” date.
Information We Collect
The type of personal information we collect depends on how you use our Services. We may collect this information directly from you, automatically via your interaction with the Site, or from third-party partners.
Information You Provide
This includes:
Contact details (name, email, phone number, address)
Order details (billing/shipping info, payment confirmation)
Account details (username, password, security questions)
Shopping activity (items viewed, added to cart or wishlist)
Messages or support requests you send us
Some features may require specific information. Without it, those features may not function properly.
Information We Collect Automatically
We collect certain data automatically via cookies and similar technologies, such as:
Device and browser information
IP address and network details
Site usage data and interaction with features, emails, or ads
Information from Third Parties
We may receive your information from:
Service providers such as Squarespace (our website host)
Payment processors (for secure transaction processing)
Marketing tools and analytics platforms that use cookies or pixels to track engagement
We treat third-party data in line with this policy but aren’t responsible for the practices or accuracy of external providers. See “Third-Party Links” below for more.
How We Use Your Personal Information
Providing Products and Services
We use your personal information to operate and deliver our Services. This includes processing payments, fulfilling orders, sending you updates about your purchases, handling returns or exchanges, managing your account, arranging shipping, and enabling product reviews.
Marketing and Advertising
Your information may be used to send you promotional emails, texts, or mail about new products, offers, or updates. We may also use it to personalize your experience on our website and show relevant ads on this and other platforms.
Security and Fraud Prevention
We use your information to detect and prevent fraudulent, illegal, or malicious activity. If you create an account, you’re responsible for keeping your login details secure. Please contact us immediately if you suspect any unauthorized use of your account.
Communication and Support
We may use your information to respond to your inquiries, offer customer support, and improve our Services. This helps us stay responsive, provide a better experience, and maintain our relationship with you.
Cookies
CHUM uses cookies and similar technologies through our website, which is hosted on Squarespace. These cookies help us operate the site effectively, remember your preferences, understand how visitors use the site, and provide a smoother shopping experience.
Squarespace automatically places both essential cookies (needed for site functionality, like shopping cart and checkout processes) and analytics and performance cookies (to track traffic, improve performance, and gather insights into user behavior). These cookies may collect data such as your device type, browser, IP address, time spent on pages, and actions taken on the site.
We may also allow trusted third-party services—like marketing or advertising platforms—to use cookies on our site to personalize your experience and display relevant ads elsewhere online.
Most browsers accept cookies by default, but you can manage or disable them in your browser settings. Please note that blocking cookies may affect the functionality of our website and limit your ability to use some features (e.g. adding items to your cart or completing a purchase).
For more details on Squarespace’s cookie practices, you can visit:
Squarespace Cookie Policy
How We Share Personal Information
We may share your personal information with third parties when necessary to operate our business, fulfill services, or comply with legal obligations, in line with this Privacy Policy.
We may disclose information to:
Service providers who help us run CHUM — including payment processors, customer support, analytics providers, fulfillment/shipping partners, and IT infrastructure.
Business and marketing partners, such as platforms that help us run campaigns or display targeted ads. These partners use your information under their own privacy policies.
Third parties with your consent, such as when you connect through social media integrations, request order tracking, or opt-in to promotional activities.
Affiliates or related entities within our business group, where necessary to operate and grow CHUM.
Legal or contractual obligations, including responding to court orders, enforcing our terms, or protecting our rights and those of our users.
Business transitions, such as a merger, acquisition, or restructuring, where your information may be part of the transferred assets.
Data Disclosures in the Last 12 Months
We have disclosed the following categories of personal information for the purposes outlined above:
| Category | Shared With |
|---|---|
| Identifiers (name, contact details, account/order info) | Service providers, marketing partners, affiliates |
| Commercial information (order history, shopping behavior, support inquiries) | Service providers, marketing partners |
| Internet activity (Usage data, IP address, browsing behavior) | Analytics and marketing partners |
We do not use or disclose sensitive personal information to infer characteristics about you.
Marketing Data Sharing
In the last 12 months, CHUM has “shared” certain information (as defined under applicable privacy laws) with marketing partners for advertising purposes:
| Personal Information | Shared With |
|---|---|
| Identifiers (contact and order info) | Marketing partners |
| Commercial data (purchase history, cart activity) | Marketing partners |
| Internet/network activity (usage data, browser/device info) | Marketing partners |
User-Generated Content
Our Services may allow you to post reviews or other user-generated content. Please be aware that anything you submit to a public area of the Site becomes publicly accessible and may be viewed, collected, or used by others. We cannot control how others use or share this information and are not responsible for any resulting misuse or breach of privacy.
Third-Party Links
Our Site may include links to third-party websites or services. These are not owned or controlled by CHUM, and we are not responsible for their content, security, or privacy practices. We recommend reviewing their privacy policies before providing any personal information. Inclusion of these links does not imply endorsement unless otherwise stated.
Security and Data Retention
While we implement reasonable security measures to protect your personal information, no system is completely secure. Please avoid sending sensitive information via unsecured methods.
We retain personal information only as long as necessary to fulfill the purposes for which it was collected, including providing the Services, maintaining your account, meeting legal obligations, resolving disputes, and enforcing our agreements.
Children’s Privacy
Our Services are not directed to children, and we do not knowingly collect personal information from individuals under 16 years of age. If you are a parent or guardian and believe your child has provided us with personal information, please contact us so we can delete it. As of the effective date of this policy, we do not knowingly “sell” or “share” the personal information of users under 16.
Your Rights and Choices
Depending on your location, you may have certain rights regarding your personal information. These rights are not absolute and may only apply in specific situations or under local laws.
Access & Information – You may request details about the personal information we hold about you and how it’s used.
Correction – You can ask us to correct inaccurate or incomplete personal information.
Deletion – You may request that we delete your personal information, subject to legal exceptions.
Data Portability – In some cases, you can request a copy of your personal information or ask us to transfer it to another provider.
Restrict Processing – You may request that we limit how your data is used.
Withdraw Consent – Where we rely on your consent, you can withdraw it at any time.
Manage Communications – You can unsubscribe from marketing emails using the link in our messages. We may still contact you for account or order-related updates.
To exercise any of these rights, contact us using the details at the end of this policy. We may request information to verify your identity before responding. You can also appoint an authorised agent to make a request on your behalf, provided we receive proof of this authorisation.
We will not discriminate against you for exercising your rights.
Complaints
If you have concerns about how we handle your personal information, please contact us first. If you're not satisfied with our response, you may have the right to raise your complaint with your local data protection authority.
International Users
Your personal information may be processed in countries outside your own, including the United States. These countries may have different data protection laws. Where required, we use standard contractual clauses or equivalent safeguards to ensure your data is adequately protected when transferred internationally.
If you have any questions or concerns about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please fill in the form below: