SMALL DOGS CAN’T TALK, BUT IF THEY COULD, THEY WOULD TELL YOU THEY WANT SOMETHING MORE FROM THEIR CLOTHING.
SO WE CREATED CHUM.
DOG FASHION HAS LONG LACKED STYLE AND PROPER FIT. MOST OPTIONS OFFER BOXY, GENERIC SHAPES THAT DON’T REALLY SUIT YOUR DOG. CHUM WAS CREATED TO CHANGE THAT, BRINGING DESIGN-LED PIECES THAT COMBINE FASHION AND FUNCTION SPECIFICALLY FOR LITTLE DOGS.
WE BELIEVE OUR SMALL BESTIES DESERVE THE SAME COMFORT AND STYLE WE EXPECT FOR OURSELVES. THOUGHTFULLY DESIGNED IN AUCKLAND, NEW ZEALAND WE CREATE DOGWEAR USING MATERIALS DESIGNED TO KEEP THEM WARM AND COMFY, INSPIRED BY THE BESPOKE COLOURS AND CUTS OF THE TRENDIEST HUMANS. AS PROUD PARTNERS OF THE SPCA, WE’RE NOT JUST DRESSING LITTLE DOGS, WE’RE LOOKING OUT FOR THEM TOO.
AT CHUM, YOU CAN PUT YOUR BEST FRIEND FIRST.
JUST AS WE DID FOR OUR SWEET BOY LUCKY “CHUM” WATSON, THE HEART BEHIND OUR BRAND. WE MISS YOU BOY.
