CHUM is premium clothing for little dogs, featuring a the hottest apparel of the day.

BIG STYLE. SMALL DOGS.

NEW COLLECTION

CHUM BAY SWEATER IN MOON FRONT
CHUM BAY SWEATER IN MOON BACK
CHUM BAY SWEATER IN POWDER FRONT
CHUM BAY SWEATER IN POWDER BACK

CHUM IS FOR DOGS. CHUM IS FOR THE CLUB MEMBERS. CHUM IS FOR YOUR NAKED DOG. CHUM IS FOR SMALL DOG CLOTHES THAT  ACTUALLY FIT. CHUM IS FOR DOGS WHO GET IT. CHUM IS FOR YOUR TINY BESTIE. CHUM IS FOR LUXURY DOG FASHION IN NEW ZEALAND. CHUM IS FOR THE ONES WHO RUN THE PARK. CHUM IS FOR THE ONES WHO STEAL THE SPOTLIGHT. CHUM IS FOR FASHION-LED DOG CLOTHES THAT LAST. CHUM IS FOR THE PRACTICAL AND THE COZY. CHUM IS FOR HIGH FASHION. CHUM IS FOR DOGS WHO OUTDRESS YOU. CHUM IS FOR THE DESIGNER PUFFER LOVERS. CHUM IS FOR THE FOUR-LEGGED TREND SETTER. CHUM IS FOR THE ONES WHO TURN HEADS. CHUM IS FOR THE SIDEKICK TURNED MAIN CHARACTER. CHUM IS FOR THE SWEATER WEATHER. CHUM IS PREMIUM OUTFITS FOR LITTLE DOGS. CHUM IS BIG STYLE FOR SMALL DOGS.

CHUM FOR DOGS.

YOUR DOG IS NAKED.

OUR COMMITMENT TO

COMPASSION.

AT CHUM, OUR DEDICATION TO CRAFTSMANSHIP GOES HAND IN HAND WITH OUR DEVOTION TO ANIMAL WELFARE. AS AN OFFICIAL SPCA AFFILIATE, WE PROUDLY SUPPORT THEIR ESSENTIAL WORK THROUGH ONGOING CONTRIBUTIONS.

WITH EVERY PURCHASE, A GOLD COIN DONATION IS MADE DIRECTLY TO THE SPCA, HELPING PROTECT AND CARE FOR ANIMALS IN NEED. BECAUSE AT CHUM, WE'RE ALL ABOUT GIVING BACK TO THE ANIMALS AND COMMUNITIES WHO INSPIRE OUR PURPOSE.

THIS IS OUR COMMITMENT TO COMPASSION, OR AS WE LIKE TO CALL IT, CHUMPASSION.

2025 SPCA Business Supporter badge with blue background and white text

UNSURE ABOUT SIZING?

CHECK OUT OUR COMPREHENSIVE SIZING CHARTS THAT CATER FROM CHIHUAHUAS TO COCKER SPANIELS.

FRANK WEARS THE BAY SWEATER ROYAL IN SIZE 02.
PEACH IN A PUFFER & SHADES.
BONNIE WEARS THE AVON JACKET APPLE IN SIZE 03.
OUR ICONIC PATCH LOGO.
JUPITER SLAYING IN 0.5X
PEACH WEARS THE BAY SWEATER APPLE IN SIZE 03.
MEEKO JUMPS FOR JOY IN OUR BAY SWEATER MOON, SIZE 03.
SOPHISTICATED SCOTCH IN THE BAY SWEATER CHARCOAL, SIZE 04.
JUPITER IN THE AVON JACKET POWDER, SIZE 05.
FRANK IN THE AVON JACKET MOON, SIZE 03
THE CHUM LOGO, ON APPLE.
PUFFER PEACH AND A BUCKET HAT.
Chum 2025 premium small dog fashion catalog featuring luxury water-resistant jackets, elevated puffers, timeless sweaters, and the latest outerwear trends for stylish small breeds

JOIN THE CHUM CLUB

KEEP YOUR NOSE TO THE GROUND WITH VIP ACCESS, FIRST LOOKS AND SPECIAL PROMOTIONS ON OUR LATEST PIECES.

YOUR DOG WILL THANK YOU LATER!